Consumer/Home/Recreation
Refrigeration Showcases
Keeping supermarket aisle shelves loaded with perishable products colder
and floral arrangements fresher calls for well -insulated showcases. Knowledge
and technology gained through operating spacecraft in extremes of cold
and heat proved invaluable in constructing better performing refrigerator
cases.
Through the Technology Affiliates Program at the Jet Propulsion Laboratory
(JPL), valuable modifications were made to refrigerator displays built
by Displaymor Manufacturing Company, Inc. of Los Angeles, California.
Displaymor, an inner-city manufacturer, could address stiffer federal
requirements that ensure the freshness of foods by working with JPL. The
application of space technology meant that the small business would be
able to continue to market its cases without incurring expenses that could
threaten the continued viability of the business, and the future of several
dozen inner city jobs.
Displaymor is proud of its cutting-edge refrigerator showcases. By merging
integrity, innovation, image, and customer focus, the company's promotional
materials assure its customers greater sales with Displaymor products.
| Space technology know-how to keep a spacecraft
from freezing or frying was applied to refrigerator showcases that ensure
that fresh products reach the consumer. |
Founded in 1960, Displaymor had expanded its product line to cover a
broad range of applications, including a full line of floral, egg and all
purpose showcases. Using the firm's cases, retailers can cross-merchandise
a wide variety of refrigerated products such as ethnic foods, salads, pizzas,
dairy and deli-products, yogurt, juices, wine and beer, produce and natural
foods. Displaymor also specializes in custom and specific need applications
for its clients.
In 1995, new ownership began a reorganization program which included
the implementation of a management team and plant modernization. Part of
that upgrading involved entering the Technology Affiliate Program with
NASA. The results proved profitable for the company.
Research and development improvements in air flow distribution and refrigeration
coil technology contributed greatly to certifying Displaymor's showcases
given the new federal regulations. These modifications resulted in a refrigerator
case that will keep refrigerated foods colder, longer. Such changes proved
fruitful, while still maintaining the openness of the display, critical
to customer visibility and accessibility, impulse buying, and cross-merchandising.
Displaymor found the association with NASA very productive, strengthening
its leadership role in technology development into the 21st century.
Previous Page / Home
/ Contents / Next
page
|
