Computer Technology
Internet Business Solutions
The dictionary defines the word "cogent" as "convincing,
compelling belief." For David Atkinson, president and CEO of Cogent
Software, Inc. in Pasadena, California, it is his belief that the Internet
is changing the way we do business. It is a personal conviction of Atkinson
that you can't let your competition leave you behind in the information
revolution.
Cogent Software was founded in January 1995 to support customers with
Internet business solutions. Joining Atkinson in founding Cogent is Irene
Woerner. Both individuals, as well as several other Cogent employees, formerly
worked at the Jet Propulsion Laboratory (JPL). The NASA-developed expertise
of Cogent's key personnel, according to Atkinson, is one key to the company's
early success in providing low-cost, high-quality service and completed
projects.
Atkinson headed JPL's Information Systems Technology section, managing
operations technology and artificial intelligence program development for
NASA. Woerner led JPL's Advanced User Interfaces Group, where she conceived
and directed the research and development of NASA hypermedia library systems.
| "No one way is right for every business
or organization," according to Cogent Software, Inc. Created with
expertise gained at NASA, the company's services and products, such as
DesignSphere Online, support customers with Internet business solutions. |
Cogent Software's mission is to help companies organize and manage their
online content by developing advanced software for the next generation
of online directories and information catalogs.
While still a young entrepreneurial start-up, Cogent already offers
a complete range of Internet solutions for businesses, including Internet
access, Web site design, local and wide-area network solutions, and custom
software for online commerce applications. Complete services for businesses
nationwide include national dial-up access, dedicated high bandwidth connections,
and special email services for businesses.
As a service, Cogent is providing DesignSphere Online. "DesignSphere
Online aims to help build an electronic community for the communications
arts industry," says Atkinson.
From the most seasoned designers to desktop publishers, DesignSphere
Online provides access to a variety of creative resources and functions,
such as:
- Biz-2-Biz: a searchable business to business directory with free listings
that can be enhanced with optional graphics, email links and hyperlinks;
- Showcase: potential clients can preview online portfolios of creative
professionals in the areas of illustration, design, photography and new
media; and
- What's Hot: summaries of industry's hottest hardware and software technology,
with a special feature called Art Mart Stock photography and illustrations
from key providers can be browsed online in Art Mart.
Cogent's customers range from small offices to manufacturers with thousands
of employees. The group has been selected as the exclusive, endorsed Internet
Service Provider by the Electronics Representatives Association (ERA),
National Electronics Distributors Association (NEDA), and North American
Industrial Representatives Association. Other key customers of Cogent Software
now include United Chemi-Con, one of the largest manufacturers of capacitors
in the world.
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